An author writes a book and then an underpaid book lover sends several hundred copies of it to the same media contacts, trying to get people to look at it, write about it, or post a photo of it online. That’s publishing, baby!
Here are a few new ideas for publishers, guaranteed to make an impression.
A bookmark of the book to use while reading the book.
A tote bag that makes you look smart on the train.
A printed copy of the e-mail that was sent multiple times already.
A fancy mailing box that costs more to print than the book itself.
An advance copy with the marketing team’s hopes and dreams printed on the back.
A genuinely hideous mug that you’ll keep on your desk for six months anyway.
A book-shaped enamel pin of the book. (Are these still trendy?)
A sugar cookie in the shape of the book that is somehow both stale and too soft.
A fragrance inspired by the book, which has already sold film rights.
A single deflated balloon printed with the book-release information.
A pencil bearing the book title, so that everyone can . . . write the book?
The book, I guess.