NGO Names are the official names of non-governmental organizations. NGOs advocate for human rights, social justice, gender equality, environmental safety and every other points that in the end make the world a greater place for everybody. Amnesty International, Human Rights Watch, Save the Children, Oxfam, Reprieve, Privacy International and Human Rights First are some well-known NGO Names.
Starting an NGO isn’t a simple activity. You might consider that deciding on a reputation gained’t be probably the most troublesome half, however that doesn’t imply it needs to be accomplished in a rush. Your NGO’s identify is the very first thing folks see after they have a look at your group. When chosen thoughtfully, a reputation conveys vital details about who you’re and what you’re all about. Names like Save the Children or Equality now’s an precise name to motion in itself and everytime somebody speaks concerning the group they replicate the decision to motion.
Here are ten recommendations on selecting a greater NGO identify:
1#. Ask your self fundamental questions on your group
When you’re first brainstorming names, you need to take into consideration what your NGO does and what you need folks to learn about it. Asking your staff questions and developing with key phrases may help encourage some concepts. One instance is “What will this NGO do?” Possible key phrases embrace “teach,” “advocate,” feed,” and so forth. The subsequent query is “Who or what does the NGO serve?” Groups you might avocate for embrace the homeless, refugees, girls, youngsters, folks with albinism and many others, in addition to causes like local weather change litigation, human rights, gender equality or meals safety. Lastly, take into consideration who the group consists of. If your group consists of a particular group (like college students, legal professionals, docs, and many others), it could possibly be a good suggestion to incorporate that in your identify. NGO Names like Human Rights Watch, Save the Children, Anti-Slavery International, Equality Now all have one thing in widespread: They are easy, clear and convey their mission of their identify. Just by studying concerning the identify of the group you’ll have already got an concept about what they’re engaged on.
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#2. Play round with phrases
Once you’ve some key phrases that replicate your group’s core options, it’s time to mess around with them. The first phrase you consider will more than likely not be the one with probably the most which means or impression. Get a thesaurus or use online tools and take into account totally different languages for inspiration, as effectively. As you select phrases with impression and line them up with one another, a mixture that clicks may reveal itself. If you’re contemplating to begin a global NGO, replicate if the identify might work in numerous languages. Sometimes phrases might have undesirable historic connotations that you simply need to keep away from.
#3. Avoid names which might be too slender
When you’re brainstorming, don’t be too particular about what your group does. You need it broad sufficient so there’s room to develop as time passes. If your identify is simply too slender or literal, you may outgrow it and it gained’t precisely replicate what your group does. While you may’t forecast the longer term, you at all times need to depart house for the probabilities. Amnesty International is a outstanding instance. The human rights motion began to advocate for Prisoners of conscience however right now the group works on many alternative points together with Climate Change and Human Rights, Abortion Rights and Human Rights and Digital Security.
#4. Keep issues easy
While you need to keep away from boring phrases, you don’t need your identify to be too sophisticated both. Names which might be onerous to say and spell are normally tougher to recollect. You don’t need folks to should suppose too onerous about your identify. It can take a while to seek out the precise ones, however phrases which might be each easy and attention-grabbing do exist. Also take the pronounceability of the phrase into consideration. Is it straightforward to say the NGO Name or do folks battle? Word to mouth could be a robust option to unfold data about your NGO. This might sound like a trivial side however the sound of NGO names when spoken out loud is sort of vital. People will hesitate to say the identify of your NGO if it is rather troublesome to pronounce and they’re afraid to say it fallacious. Organizations like Action Aid, Article 19, Oxfam and Redress are nice examples of phonetically pleasing NGO Names.
#5. Consider the acronym
Once you’ve some identify concepts, take a more in-depth have a look at their acronyms. Many organizations like utilizing an acronym that’s memorable or spells one other phrase associated to the NGO’s mission. This is difficult, so it’s not required. You do need to make certain your acronym doesn’t spell one thing odd or inappropriate, although.
#6. Reconsider utilizing geographic places
While this isn’t a tough and quick rule, it is best to suppose twice earlier than utilizing a geographic location in your identify. While it may be good as a result of it lets potential donors know that you simply’re native, it will probably restrict you sooner or later if you wish to increase. Think about your long-term objectives and if you wish to work in a single space perpetually or not.
#7. Avoid tendencies
It could be tempting to hop on a bandwagon and choose a reputation with a stylish phrase. That will get folks’s consideration, proper? Bear in thoughts that tendencies come and go. You don’t desire a identify that might be dated in a 12 months. You most likely don’t desire a identify that may sound dated in 5 years. Choose a reputation that may endure.
#8. Make positive no different NGOs have your identify
When you’ve some good concepts for names, you need to test and ensure there aren’t any organizations with the identical identify. You don’t need to get in authorized hassle. You additionally need to have the ability to trademark your identify. Even similar-sounding names could be a difficulty as a result of folks can confuse the NGOs.
#9. If you’re keen on a number of names, use leftovers for a program/marketing campaign
You may provide you with a handful of names that you simply join with. If it’s onerous to let any of them go, plan on utilizing them for different issues like applications or campaigns. This might make it simpler so that you can select one identify to your whole group since you aren’t throwing any away fully. As an instance, should you like a reputation that features a geographic location, use it for a program. It will emphasize that you’re native, however you aren’t limiting the expansion of your NGO by placing it within the huge identify.
#10. Check the net availability of your identify
Once you’ve established your NGO and need to unfold consciousness about it you’ll probably need to have an internet site and social media accounts. Check the supply of your NGO identify on Facebook, Twitter, Linkedin and in Registrars. Are the handles and .org/.com domains nonetheless accessible? Preferably you should have a constant branding throughout all of your channels.
Consider taking a free NGO online course for inspiration!